The FAIR PRICE Group was founded in 1999 at a time when the local furniture manufacturing industry was shrinking. FAIR PRICE saw an opportunity to get into the market by supplying attractive, functional, and practical furniture to low- and middle-income consumers at affordable prices.

At the core of the business model is the belief that most homeowners - regardless of their financial status - desire a home that is smart and looks beautiful.

This idea has subsequently gone beyond just making attractive modern furniture available to this largely under serviced market, to encompass the broader industry and society through creating opportunities for employment and entrepreneurship - driven by innovation and collaboration.

Aside from our in-house manufactured furniture, we also partner with secondary manufacturers who produce exclusive products for FAIR PRICE. These partnerships go beyond supplier agreements as we actively work with these SMME’s to help them start, build and grow their businesses.

At FAIR PRICEwe offer simple sales solutions. Our products are made available by means of cash sales and lay-bye sales – no complicated credit offerings or contracts.