Expert is an international association of independent electronic and appliance retailers active in 22 countries with more than 4000 stores. In 2015 Expert South Africa, entered into an association with Expert International. Expert South Africa, now enjoys the added support of Expert International, and still remains proudly South African.

Expert stores are independently owned and managed by South Africans, who believe in service, delivering on our promise.

Expert is an international association of independent electronic and appliance retailers. The group was founded in 1967 and has its international headquarters in Switzerland.

Within the last 50 years, Expert has grown into a strong international brand, being the third largest acquirer of appliances and electronics in Europe. Expert sales in Europe, have increased substantially over the last decade and at rates significantly outperforming the market average.