We are Libya’s and the region’s most sophisticated home appliance agents, famous for its strength, infrastructure, transparency, and human resources, operating with excellence and adhering to international quality standards in order to be seen as our clients’ business partners.

Established in Benghazi – Libya in 1990, with the establishment of the sister company W International Trading in Dubai – United Arab Emirates in 2001 to facilitate the sourcing and logistics, is a leading supplier of Home Appliances, Audio Visual, and Kitchen Appliances to the Libyan market.

With the company’s turnover of about US$ 60M, the growth gained market share, and reliability of the company is assured by our reputation and confidence in the services we provide to our customers and the products we supply to our market, coupled by the prestigious manufacturers in our portfolio.

We offer the original product from our exclusive franchises directly to our customers with global quality that matches the promise to keep their needs and satisfaction level as our main mission.